How are Holistic Serums Better for Your Skin & Hair than other Serums & Clinical Treatments : The Inside Story

100% Natural ingredients in the form of extracts and oils go into Holistic Serums

PART 1 : Better than the Best Serums on the market.

  1. Handmade Holistic Serums have the simplest, most wonderful advantage over Serums On the market : They are Better Inside.
  2. How? They are made entirely (100%) with natural ingredients , flower extracts, essential oils, gum extracts, leaf, root and almost completely plant based.
  3. No ingredients to possibly irritate Sensitive Skin like mineral  oil, color, fragrance.
  4. not petroleum based, no alcohol, etc.

The disadvantages of Serums are explained below.

Serum composition : A derivative of petroleum  (mineral oil, etc) gives the ‘creamy’ texture and some other chemicals give the smooth flow, color, fragrance to Serums On the market.

1. The  main concern with petroleum derivatives is that Petroleum base has a barrier like property  and are not absorbed by top layers of skin (or scalp ) but sit on top, like a coat of Makeup, hiding away and filling blemishes on Skin  instantly

2.Effects wiped off after stopping use: Just as Makeup can be wiped off: when you stop using Serums, the effects completely disappear in a few days or weeks. When serum does not provide any nourishment, most times, you may notice skin and hair is worse off than when you start.

Holistic Serums consist of natural oils which have a good chance to be absorbed in skin, (depending again on skin purity), and nourish skin to become healthy, pure and naturally youthful.  When used for a few weeks, per instructions, Stopping product usage does not deteriorate the quality of skin till several weeks and months ; even with 2-3 cycles of cell turnover, it does not revert to pre-treatment stage because your own skin and hair have been nourished to heal itself and respond better to other products, salon treatments, etc.

PART 2 : How they are Better for you than Clinical Treatments.

It is general awareness that Clinical Treatments for best results need to be

  1. repeated several times
  2. are mainly invasive in  nature
  3. specific Time must be allotted and
  4. come with higher costs,
  5. require follow up medication and
  6. a large amount of care to not aggravate the treatment.

Compared to Clinical Treatments, Holistic Serums have

  1. comparable and better benefits to Skin & Hair when used over time and with awareness of changing environment, skin and in the right frequency.
  2. are Economical
  3. non- invasive,
  4. Naturally nourishing
  5. Convenient to be used at Home.

Holistic Serums are best suited for those who have already undergone Clinical treatments or those aware of the repetitive decaying nature of skin and hair which requires maintenance as they  go through changes.

Holistic Serums are for those who feel stressed about the condition of their Skin & Hair and desire to improve it.

Holistic Serums are made to help you Look Better, Feel Better & Live Better.

Buy Online US & International :


Contact offline

f/Wedding Serums India (under updation)


Opening Up: The Secret of Our Successful Products.

Holistic Serums are wonderfully made, and the effects they show create a sense of Wonder.

It is difficult to believe that Nature has the potential to do so much good.
But the Proof is the way someone using our products Looks. And Feels.

They Look Tremendously more beautiful than the week before, and Feel the Wonder from the inside.

This is The Pudding.
You have to Eat it.

So Why are we better than any product on the Face of the Earth?

  • Secret Ingredients from a Large selection.

We carry a huge inventory of 250+ Natural ingredients.
Each Product/ Beauty Oil is made with many natural ingredients- some are processed together for weeks, many are researched for years, and some are still being tweaked about the best way to use them.

While the average product is made with approximately 20+ ingredients, not all are listed for several reasons.

  1. There would be no place on the label.
  2. Secrets should remain secret. We have spent blood and sweat on them, whole decades have gone for some.
  3. We DO follow US Label regulations. Ingredients above 1% of total volume are listed.
  • Slow Processing and Handmade Expertise

We have been offering Products as off-the-shelf, but this is not possible currently.

We do not outsource order fulfillment, preferring the value of personally making them, and are content to stay small and secret, catering only to the discerning few, the Connoisseurs.
Some products are made after order only, because the nature of ingredients dictates this. Then they are checked for the values they bring.

Once in a while an ingredient does not bring value as it should, and it is compensated for. This makes the whole process much slower than other products from other companies.

The reality is that only Fresh, Custom, Handmade product will give its Superior Value to Your Skin & Hair.

We have really tried hard to create products in faster methods, but when value suffers, we cannot, in good faith, sell it, when we can make a better product.

They are now Freshly Made for Highest Value after purchase. We will soon have this info on the website, as part of Upcoming Transparency in Design.

So there you go- Secret Ingredients & Slow Processing by Hand, makes Holistic Serums Wholesome and High Value.

Creating a Sense of Wonder for You, the Client, and to those who Look at You.

Be Blessed by the Sight of your Eyes.

-Esther Jo, Co-Maker, Holistic Serums.


How we Make Holistic Serums

I make Holistic Serums, with Ruth in Texas,
where we worked together, cooked together, loving the naturally good life.

How do I Make unique Holistic Serums?
Our Clients appreciate our phenomenal products, and ask how.
So I transparently try to explain, which truthfully can only be experienced and documented.

Mosaic in Israel. Floored me.

A few years ago, I was visiting Israel.
A visual Paradise, amazing things to see & absorb by the dozens-
many things read in the Bible, now seeing for Real.
Like an anticipation that had been set up for years…

During a visit to a Cathedral,
while everyone was off looking at the big, bright things on the guide’s list,
I saw a huge area, cordoned off -looked like paintings on the floor- so I strolled over to the very dimly-lit area.

The amazing floor patterns looked like rough paintings, very large scale, with 5-6 feet sized birds & animals (each one bigger than me).

I got closer and closer, and not until I bent forward to peer over- did I see what it was.

This huge Mosaic, so intricate in detail, even while I was looking at it I couldn’t believe my eyes.
I just said to myself, ‘this is not real’ and went around trying to figure out if it was fake. Truth. Finally, I accepted the cracks, and the erosion to mean this was The Real Thing, just better (sorry U2).

An archeological find Floored me. Because the details were too fantastic !

Pictures of animals, humans, leaf patterns, flowers. This was the closest corner- about 6X6 feet..
– a candidate for Ahaseuras’ floor (Esther 1)

Mosaic Detail
Mosaic Detail

Can you just imagine the hundreds of hours of back-breaking work, the artistry?
Dozens of hands must have worked on it! Nobody could do this now!
The Floors left me breathless. What kind of History was this!

(Mosaic Floors like these were found UNDER floors of cathedrals, palaces, etc. as they were built over by conquering kings when they could not destroy them!)


The Bull- Bison- was next to the Peacock which is to the right, inside the red vine circle.
Vines & grapes throughout the 30-40 feet floor.

I spent most of the allotted time there, walking back and forth. The picture is brightened so you can see the colors- it was dark inside, in a partly hidden area.

The Mosaic answers the question:  How are Holistic Serums Made.


Holistic Serums are like that Mosaic Floor.
What you see is not easily understandable.
When you use our Serums, you will pull back the current floor of your experience (of other products), going deep, ‘seeing’ the hidden creation, the hours of hard work that have gone into each piece, the Artistry to make each a cohesive whole.

It is because we have a History using natural ingredients from Ayurveda, from Unani, from TCM, Herbalism, Aromatherapy.. an intuitiveness that allows to use them together

When asked to explain Holistic Serums, I say-the  feel of Luxurious Skin,
the Joy, the feeling of Victory in the Defiance of Time,

Its difficult to put in words,- so I say that they have to be experienced.
They are not just Super fine things, but they Super-fine the User.


Personal History

We started selling, years after making our products for Family & Friends.
We were two SAHM’s, living in Texas – we had Passion, and Perfecting  Products, but neither Industry knowledge nor Small Business knowledge – an ongoing process. The old blog is reflective of that. Our website looked different, with rudimentary marketing skills.
Through the years, Relocation, divorce, personal/ health issues including Osteo-arthritis.
And we still Made, while Selling just enough.
And we still Make.
 Making (& Using) gave us Peace, an anchor, while everything changed around us, something Unique, that no one else can ever have.
A reason to Lift up our Heads, because God has given us Favor, and how.

It is our Unique gift, so that we, too, can lift up others  – give a hand to Move Ahead when life throws in its natural stops.



More Mosaics.
A Mosaic of a Map. These ancients were workaholics. Or slave-drivers.
The guide explained the route for something- a commercial route, I think.


Thank you for being here!


Paris. Going deeper and learning something

The recent attacks on Paris were heartbreaking. The helplessness, the discouragement,
Like a storm, raising up what was hidden underwater, a whole gamut of emotions that were hidden were raised up..

Something deep inside was touched.
Unrest. Turmoil. A Sea boiling inside.

What Do you do when Things are out of your control?
What do you do when you are so far away that you cannot do any good, any repair, any healing?

Bear the Pain.
Bear the Discouragement.
Bear the helplessness.
And get up again.
Speak words of healing
to yourself, to those who hear you

If you don’t bear pain willingly, you wont have the strength to awaken yourself.
Pain has to be borne.
When you put a Cling wrap over your wounds, not letting it be touched, you cannot get strength from your experience.
It will stay as a bad memory, a torment, an untouchable thing.

So bear it- learn to let your heart bleed,
sob willingly for the people who died in the attack-
and more than that,
for the fools who have such a bad life here, they prefer death and the chance of a better future after death.
I know they were the attackers, but they are also victims.
And they have no helper.
Their god is no good while they live and train to die.
So deep- can you see the abyss?

Liberté, égalité, fraternité  – what the French Flag stands for.

Appreciate the liberty we have, to do anything, say anything, without harming anyone.
Cherish the mind that is strong enough to resist brainwashing.

Treasure the time you have, to make and maintain real friends.

Treat everyone as equals.
Instead of looking down, patronizing, hasty to say something.
People have equal right to humanity, to live as happily as they can.
If its not the same things that make you happy, learn to tolerate.

Learn something.
Such a horrible thing has happened. Learn to open your mind, your heart.
Make a difference to yourself.

Who Benefits Most

Holistic Serums are no-stress, no-fuss, high-intensity Skin & Hair Care, made  with 70-100% natural ingredients.. Game Changers for Nourishment…

If you are Short of time, looking for a Literally natural product, with Multiple Benefits, this may be for you

They are well suited for
1. Crunchy Moms. As a Mom, focused on using natural clothes, natural cleaners, natural foods- you understand the underlying value of nourishing natural ingredients. As a Mom busy building the family, we help build yourself up.

Use Holistic Serums for a Smile on your face, a fraction of Time, some Peace of mind, a little Joy. The dent in your account will be barely noticeable.

2. A working Woman or Man, busy physically & stressed mentally, unable to chalk out regular time for Salon/ Spa and beauty procedures.

Holistic Serums for ease-of-use, at-home convenience, and stress relief.

3. For Men who want to look better, reflect their fine personality with fine skin and healthy hair. to be a Joy to be seen with.
We have a Special Men’s Kit– a 1-month treatment package that will make you look like you were taken care of the Whole Year!

4. For the Once-Beautiful.
We got you, babe.
Select from entire suite of Skin, Hair, and Body products to for any need.


We Make non-fussy Skin & Hair Care, for those with little time and energy for themselves.

Holistic Serums lets you be Kind to yourself, when the Years haven’t..
From a different perspective
Holistic Serums are for
Someone Aware of his or her needs and Desiring to have that need Met.

  1. They are for You when you Aspire for an Up-Scale Lifestyle, to Look like a Success.
    Sometimes, when we are at the point of moving up, in careers, relationships, etc. , moving up in terms of beauty care benefits social interactions, and sets you apart.

  2. They are for You if you have already Reached & wish to Maintain the Look.
    If you have an upscale lifestyle, use or plan to use Serums, and understand superior benefits, Try Holistic Serums and be pleasantly surprised with the difference.

Holistic Serums are available:  US Webstore and Products in India


If you have queries, drop us a line, and we’ll get back to you.

Why You Should Use Holistic Serums 

Everything Else

Beginning Well: A Brief History of Holistic Serums

Esther JoExcited to be Starting over!
First, this Blog. (See our 8 yr old blog)
And many other new things coming up, new products, Kits, etc…

A Brief History….

Holistic Serums was started by Esther Jo & Ruth Rose, 2 SAHMs, in 2007 in TX, USA.

A few years prior to that, to offset an expensive hobby of Natural Perfumery, we turned into suppliers of the Fragrant compounds we were working with- soon bringing in Absolutes, Attars, Essential Oils & Rare Extracts from India & Singapore to USA. Many would know Esther Jo for bringing in Spikenard from India before it was almost unavailable in stores (the infamous? Mary Magdalene experiment) and Ambergris from Singapore.

This close contact with over two hundred Rare, natural extracts put us through the (very!) slow-learning process of  distinguishing and using genuine, perfumery compounds and authentic therapeutic essential oils. In both these areas, only the highest quality extracts were worthwhile to work with.


Although trained from childhood to be inclined to Ayurved & Herbal Remedies, it took several years to jump-start the Passion for creating our products.


Ruth Cruising

In my late 30s & early 40s, Skin & Hair went through drastic change due to years of neglect. To renew a youthful look, we looked for products to optimize Beauty in the US market, and internationally, in Ayurved & in Aromatherapy.

Having kids under 10 & 4 with eczema, colds, allergies, etc. meant little time for a regular care routine and further required that products be as natural as possible.

We were searching for the Moon- Beauty Products that could cover years of neglect by Nourishing Quickly, allow for Infrequent Use and above all, be Natural. 

After shelving dozens of partly used jars & bottles of large natural skincare brands, and smaller ones, we decided to tweak the oils we had and make products for ourselves.

And we did.

Between us we boasted of professional diplomas in Quality Control, Analytical Chemistry, WebDesign and inclined to natural remedies from Ayurved owing to our birthplace, India, TCM living in Singapore, and well experienced in Aromatherapy over the years. See detailed Journey

We were consistent, diligent, cautious as we worked with known ingredients in unused combinations, adding and changing ever so often, a new ingredient.

Our Original formulations combine Aromatherapy + Ayurved + TCM ingredients synergistically. We offer Haircare & Skin care Serums made with Holistic natural butters and oils, essential oils, clays, waxes, herbal powders in TX, USA.

When we started, we lacked basic know-how of Small Biz,  receiving helpful direction through Indie Business Network in the last few years.

Our online store is 8 years old- we have shipped to 40+ countries from USA and many products are now available in India.
Client Pics & Blogger Reviews | Client Testimonials

Our 2-Woman co-located business has created some of the most nourishing natural products ever made. To us, Ingredients are, literally, everything.  250+ Natural Ingredients

My Philosophy on creation.

My Favorite Essential Oils

email care121@gmail .com for product queries for your Hair & Skin needs.

Vision for the Business?

The world is an oyster, and we’re but grit. How much time an Oyster takes is unknown but it makes its pearl.